AR AR

GigZ Mobile App

Project

A case study for a mobile app to help musicians find gigs (and more)

Date:  December, 2015
Role:  User Experience Designer
Skills: Sketching, User Research, User Flow, Wireframing, Interactive Design, Visual Design, Prototyping
Tools:  Sketch, Invision, Axure RP, Keynote

The basic idea of the GigZ application was to help musicians find venues and apply for available gigs and provide a rating system to evaluate the venues and artiss.   Think of it as a Yelp meets Uber for musicians and venue owners.  While I did a lot of work for this project, a majority of the work concentrated on Discovery and User Research.

As I got more and more into the project I realized I could add previously unplanned features that are not offered in other applications.   The realization of these concepts could bring a unique value proposition to venue owners and booking agents as well.

The work shown here was done for an MVP,  a simple offering of features for the musician only; this is where it all started.

Discovery

Market Research:

Research was performed in regard to studying the targeted user market (musicians).   This data along with the user research performed helped build a story which formed the basis for the idea of the application.

Competitive Analysis

Some of these sites reviewed offer full-blown solutions for the musician that includes some of the features I was designing for the GigZ app, but lacking some critical features the GigZ application could address.  Others do not cater to musicians but offer similar features.

Field Research & User Interviews

Field research was done at various open-mikes as well as finding musicians online via Facebook.   These interviews were recorded and valuable information was obtained to help define the  persona.  This effort helped me understand more about the kind of musicians the application should target, which was mostly musicians earlier in their career or those doing music on the side, versus the more serious full-time and established musicians.  However, research showed that some of the more established musicians would also benefit from some of the features that eventually became part of the application.

The Design

Colors and UI Patterns

Lato Font

 

H1 Heading

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Simple User Flow

Card Sorting and Affinity Mapping – getting the features right

Workshops were held to identify what was important for the user.  Other workshops included card sorting for identifying features for the application. This was conducted with a group of designers, product owner, and programmers.

Initial Sketchs

Early Wireframes using Sketch

Annotated Wireframes

Hi-Fidelity Interactive Prototype using Sketch & Invision

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