The existing site selection processes consisted of mostly legacy manual tools, which encountered several challenges, such as inconsistent data and versioning, as well as the need to go to many internal information sources as well as external sources to get the data needed.  There was no UX or design expertise to guide development and there was some disconnect between users and management. Remote work during COVID added collaboration hurdles, and users sometimes could not communicate properly what they wanted or needed.

Performed fruitful user research and designed enterprise platform (in phases) that replaced manual clinical site selection with improved workflows and dashboards.  We also automated many of the user’s tasks and some dashboards were powered by AI drastically reduced confusion in discrepancies of incomplete and/or inconsistent data from industry sources.  Often, I introduced new features in the designs that surprised and delighted users and senior management. The newly designed platform provided improved efficiency and decision-making through streamlined UX dashboards and workflow; and integrated AI-driven data analysis.