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A little bit about me

FullStackUXDesign – Simply put, a full-stack designer is a designer that gets involved at every stage of the user experience design, from research to implementation, as needed.

Welcome !  My name is Anton.  After a long successful career in Corporate America, Advertising, and startups, I have started to work as a freelance consultant and have designed and delivered consumer facing and enterprise solutions as a consultant and a corporate professional for over 20 years. 

I love to solve design problems and have delivered highly successful solutions that delight stakeholders and users.   Many of my enterprise designs resulted in automated or online experiences replacing legacy, manual procedures that provided a great user experience and saved users countless hours of work.   

As a user experience designer and design leader, I am focused on the end user experience.   I fully believe in the design thinking approach, which emphasizes team collaboration, research, iterating ideas, prototyping and testing with users to design the best user experiences.  Having worked on design teams embedded on the business side as well, I also think it’s important to fully embrace stakeholders and the business objectives in the design process.

I’ve held different roles in the design spectrum, including the role of a creative technical manager,  design manager, UX consultant,  UX Researcher &  Strategist, a “UX Team of One”, an Interactive Designer, Visual Designer, and Prototyper.   Before entering UX, I was a Front-End developer. I enjoy the challenge to delight business owners and end-users by making their experiences simple and usable, especially when I can design innovative new approaches.

I am always learning and absorbing things around me.  I love to meet and attend workshops on, not only digital UX problems but any user-experience problems to be solved, and continue to attend many workshops & meetups.    I enjoy to mentor others, whether it’s stakeholders, product owners, other co-workers and clients, to build better understanding of UX for all.

In my personal time, I enjoy quite a bit of reading, traveling (hiking/kayaking/sailing), pencil drawing, digital art, and have spent much of my life being a songwriter, performer, and music producer.  I’ve produced several albums and music projects and released two CDs of my own original music. See antonroolaart.com.

Anton

Senior Product Designer, UX Designer & Strategist, Creative Technologist, Artist

How do I work?

  • Problem Statement (Verify/Identify the right problem to solve)

    • SME, Stakeholder Interviews
    • Understanding the business
    • User feedback
  • Discovery

    • User Interviews
    • Heuristic Evaluation
    • Analytics data
    • Competitive Analysis
    • Personas
    • User Journey(s)
    • Task Mapping
    • Card Sorting
  • Strategy & Analysis

    • Synthesize findings from Discovery
    • Bring innovative ideas to the table
    • High level Strategy
    • Card Sorting
    • Affinity Diagrams
  • Design

    • Low fi wireframes
    • Design sprints
    • User Testing
  • Prototyping

    • Interaction
    • Sketch, Axure RP or Invision
    • A/B Testing with users
    • Demo’s for senior management buy-in
  • Implementation Oversite

    • Hand-off of style guide
    • Peer Programming assistance if needed
    • User Acceptance Testing

Brands & Companies I’ve worked with

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chase-logo
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PnG
pna-logo
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Places I studied

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AGI
calarts
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