A little bit about me
FullStackUXDesign – Simply put, a full-stack UX designer is a designer that gets involved at every stage of the user experience design, from research to implementation oversight, as needed.
Welcome ! My name is Anton Roolaart. I love to solve design problems and have delivered UX solutions that delight stakeholders and users. My design work in enterprise often resulted in automated or online experiences replacing legacy, manual procedures resulting in a great user experience that saved users countless hours of work.
As a user experience designer and design leader, I am focused on the end user experience. I fully believe in the design thinking approach, which emphasizes team collaboration, user research, iterating designs, prototyping and testing ideas with users to create the best user experiences. I fully embrace stakeholders and the business objectives in the design process.
I am always learning and absorbing things around me. I love to meet and attend workshops on, not only digital UX problems but any user-experience problems to be solved, and continue to attend many workshops & meetups.
I enjoy to mentor others, whether it’s stakeholders, product owners, developers, or other co-workers and clients, to build better understanding of UX principles.
In my personal time, I enjoy quite a bit of reading, traveling (hiking/kayaking/sailing), pencil drawing, digital art, and have spent much of my life being a songwriter, performer, sound engineer, and music producer. I’ve produced several albums and music projects and released two CDs of my own original music. See antonroolaart.com.
How do I work?
Problem Statement (Verify/Identify the right problem to solve)
- SME, Stakeholder Interviews
- Understanding the business
- User feedback
Discovery
- User Interviews
- Heuristic Evaluation
- Analytics data
- Competitive Analysis
- Personas
- User Journey(s)
- Task Mapping
- Card Sorting
Strategy & Analysis
- Synthesize findings from Discovery
- Bring innovative ideas to the table
- High level Strategy
- Card Sorting
- Affinity Diagrams
Design
- Low fi wireframes
- Design sprints
- User Testing
Prototyping
- Interaction
- Sketch, Axure RP or Invision
- A/B Testing with users
- Demo’s for senior management buy-in
Implementation Oversite
- Hand-off of style guide
- Peer Programming assistance if needed
- User Acceptance Testing
Brands & Companies I’ve worked with
Places I studied
Testimonials from Clients & Colleagues
Jonathan Crowther - Head of Product - Site Intelligence Team (Pfizer - Brussels)
“It’s my pleasure to write this review for Anton, whose expertise and dedication played a crucial role in the development of our OLTP platform, ‘Centaur’. His contributions have been invaluable in several key areas:
End User Interviews: Anton’s approach to conducting end user interviews was exemplary. His ability to empathize with users and extract insightful information significantly shaped our understanding of their needs. This deep user insight directly influenced the effectiveness of our platform, ensuring that ‘Centaur’ was not just a technical achievement but also a user-centric one.
Persona Mapping and Design Development: His skill in persona mapping brought clarity to our target audience, which was instrumental in tailoring ‘Centaur’ to its users. Anton didn’t just stop at mapping; he actively participated in developing new designs that resonated with our user personas, thereby bridging the gap between conceptualization and practical design solutions.
Educational Workshops for Developers: Recognizing the importance of aligning the development team with UX principles, Anton conducted comprehensive workshops. These sessions were not only informative but also instrumental in fostering a shared understanding among our developers about the importance of user experience in software development.
Programming Background as a Bridge Between Requirements and Product Function: Perhaps one of the most significant aspects of Anton’s contribution was his programming background. This expertise enabled a smooth translation of user requirements into functional product features. His ability to speak both the language of design and programming ensured that ‘Centaur’ was developed with a perfect balance of technical feasibility and user-centric design.
In conclusion, Anton’s contributions to ‘Centaur’ were pivotal in its success. His unique blend of skills in UX design and programming, combined with his commitment to understanding and meeting user needs, have been instrumental in creating a product that is not only functional but also intuitive and user-friendly. We are fortunate to have had Anton as part of our team and are immensely grateful for his exceptional work.”
Jakub Muscko - FullStack Developer (Pfizer)
“It was a distinct pleasure working with Anton at Pfizer, where his UX expertise significantly impacted critical projects like the optimization of clinical trial site selection. Anton possesses a rare talent for deeply understanding user needs through research and testing, while simultaneously aligning design solutions with overarching business objectives and leveraging complex data.
He is an exceptional collaborator, adept at working closely with diverse teams—from end-users and data scientists to senior management—to translate insights into tangible platform enhancements and improved workflows. Anton’s user-centric approach and strategic thinking were instrumental not only in enhancing the user experience but also in contributing to the larger goal of accelerating the delivery of vital treatments to market with greater quality.“
Asem Khanfar - Project Manager (Newmind - Istanbul)
“In my role as Project Manager at NewMind, I had the privilege of collaborating with Anton, a highly skilled UX strategist and expert, on a series of critical dashboard design projects. Initially brought on board for consultation on dashboard design, Anton’s profound impact on our products was immediately evident, compelling us to expand his role significantly. His contributions led to the transformative redesign of three major legal tech apps, each with intricate workflows, significantly enhancing their user experience.
Anton’s dual expertise in development and design was invaluable. He provided comprehensive guidance on developing our UX design capabilities, addressing both technical and organizational aspects. His advice on improving communication and coordination across diverse teams was instrumental in refining our design processes. Anton’s user-centric approach and design thinking principles greatly simplified our user experiences, making them cleaner, more intuitive and more effective.
His methodical approach to UX design is noteworthy. Anton not only applies his methodology effectively but also shares his knowledge generously, ensuring its adaptability and relevance to our specific company needs.
Exceptional in his communication skills, Anton excels in engaging various stakeholders, ensuring inclusivity and transparency throughout the design process. This approach fostered a dynamic team environment, bridging gaps within the organization and aligning everyone towards a common goal.
Anton stands out in his field for his unique combination of experience, expertise, and genuine commitment to his work. His dedication not only elevates the quality of the projects but also infuses a positive spirit within the team. Anton’s contribution goes beyond mere technical skills; he adds substantial value to the final product through his insightful approach and unwavering dedication. I wholeheartedly recommend Anton for any endeavor in UX design and am confident in his ability to bring exceptional value to any project.”
Sameer Tawadia - Product Manager (JP Morgan Chase bank - New York City)
“Anton was hands down a pure difference maker on the team. The UX concepts he evangelized and implemented created a tangible difference in the usability of JPMorgan’s internal budgeting tools. With years of coding experience, he seamlessly worked with our developers to define best practices, iterate continuously and ship quality work on a weekly basis.
Very proud to have crossed paths with a talented individual. Any company would be lucky to have his immense background and knowledge at their disposal. Hoping to do some design/dev work with him again in the future!”