AR AR

A little bit about me

I’ve been designing and building consumer web and enterprise solutions as a consultant and a corporate professional for over 20 years.   Several years ago, I transitioned from the successful career in software design and development to become a full-time User Experience Designer, focusing on the end-user experience.   I also like to lead a design team and love to mentor others where applicable.

I’ve played different roles in the design spectrum, including the role of a creative technical manager,  web designer consultant,  UX Researcher and  Strategist, a “UX Team of One”, an Interactive Designer, Visual Designer, and prototyper.  I enjoy the challenge to make things more useful and simple for end users, especially when I can use innovative new approaches.

I further studied UX Design (General Assembly) and Graphic Design principals, and continue to attend many workshops & meetups.   I’m always thinking of better user experiences in the things I see every day (not just the web).  Mentoring others, whether it’s stakeholders, product owners, other co-workers and clients, to build better understanding is important to me as well.

In my personal time, I enjoy quite a bit of reading, traveling (hiking/kayaking/sailing), pencil drawing, digital art, and have spent much of my life being a songwriter, performer, and music producer.  I’ve produced several albums and music projects and released two CDs of my own original music. See antonroolaart.com.

Anton

User Experience Designer, Graphic Designer, Creative Technologist, Artist

How do I work?

  • Problem Statement (Verify/Identify the right problem to solve)

    • SME, Stakeholder Interviews
    • Understanding the business
    • User feedback
  • Discovery

    • User Interviews
    • Heuristic Evaluation
    • Analytics data
    • Competitive Analysis
    • Personas
    • User Journey(s)
    • Task Mapping
    • Card Sorting
  • Strategy & Analysis

    • Synthesize findings from Discovery
    • Bring innovative ideas to the table
    • High level Strategy
    • Card Sorting
    • Affinity Diagrams
  • Design

    • Low fi wireframes
    • Design sprints
    • User Testing
  • Prototyping

    • Interaction
    • Sketch, Axure RP or Invision
    • A/B Testing with users
    • Demo’s for senior management buy-in
  • Implementation Oversite

    • Hand-off of style guide
    • Peer Programming assistance if needed
    • User Acceptance Testing

Brands & Companies I’ve worked with

PnG
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AT_and_T-logo-B598B82AA1-seeklogo.com
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chase-logo
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Places I studied

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AGI
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